Establishing this trust and getting buy-in from the earliest stages of development were crucial for contract packaging to play a successful role in the operation.
“Consumer focus groups gave us a 100% rating on the convenience factor,” says Lyle Myers, Esio Beverage president. “We also found out that 80% of the consumers spend between $30 and $60 a month on noncarbonated beverages.
“This was all part of the story that we had to give our co-packer to get them to understand that these are expendable dollars that people are already using.”
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Videos from Universal Labeling Systems, Inc.
