Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Refillable packaging may increase brand loyalty. . .

A structural packaging engineer in Great Britain suggests that packaging can also be used to increase brand loyalty—think razor blade refills. Take it a step further, she suggests and design the package to "act as a docking station," becoming the caddy that conveniently holds the product and its companion products. A recent Gillette gift pack was designed to hold a razor, refill blades and shaving cream. One cleaning product brand allows customers to refill their bottles from a large container found at specialty stores. And Reschke's reusable wine bottle comes with an easy-to-remove paper label. The company logo is subtly etched into glass and a glass stopper with a rubber seal comes with the wine so that the bottle can be refilled with water once the wine has been drunk. The package designer says, "People will buy into the wine brand because they like the idea of the little bit of social responsibility." Brand loyalty may improve as the reusable bottle—which displays the brand in a beautiful glass etching—creates an "unconscious cachet" that you are an environmentally-conscious consumer.

Source: www.packagingnews.co.uk

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report