(Yellow Jersey refers to the color Lance Armstrong wore in seven Tour de France victories.) "I think people really perceived us as, I would hate to say snobs, but in a way having a lack of innovation," says Boisset. "We have a great lifestyle in France, but we convey it through very serious packaging, which is very intimidating and not necessarily exciting." No small coincidence, two of the new wine's biggest competitors are Australia's Yellow Tail and Yellow Label.
Source: The Globe and Mail.com
