Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Glass bottles shine for Coca-Cola Servicios

The Peruvian bottler selects glass to launch a single-serve beverage. Glass represents about 60% of the company’s business thanks to consumer familiarity and price point advantages in certain sizes.

Pw 10931 Inca Kola 2

When Coca-Cola Servicios de Perú (CCSP) launched a 350-mL carbonated soft drink last March, its goal was to better serve consumer demand. CCSP selected a one-way glass bottle for the market introduction.

In the United States, plastic bottles and aluminum cans dominate carbonated soft drink packaging. But in Perú, South America, glass is a popular container. So much so that CCSP markets about 60% of its beverages in one-way or returnable glass bottles. The remaining 40% are in PET.

“Glass bottles are very common in Perú,” explains Alberto Velasco, CCSP senior brand manager. “They allow Coca-Cola to deliver higher quality at affordable prices.” How? “Glass extends the shelf life of our products, eliminating gas (CO2) loss, and maintaining product temperatures for a longer time when removed from the refrigerator.”

When comparing the economics of glass vs plastic, Velasco points out, PET prices depend on oil prices.

Glass bottles used by CCSP are manufactured via a blow-and-blow process by O-I in Perú. O-I has supplied CCSP with glass bottles since 1993, when it bought another glass manufacturer, says Velasco.

Carl Rooth, sales and marketing manager for O-I in Perú, says O-I purchased a Lima company at that time to enter the Peruvian market.

Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this month to experience a breakthrough in packaging and processing.
REGISTER NOW
Break out of the ordinary: see what’s new in packaging & processing!
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report