Toronto-based Labatt Breweries of Canada reintroduced locally in May Labatt 50 premium ale in a 341-ml (12-oz) amber glass bottle printed in four colors using RevTech’s (Edison, NJ) Envirogluv™decoration that replaces glued paper labels.
The unique Envirogluv One Wash™ organic-based polymer inks are removed during normal washing per the same Canadian returnable beer bottle standard that removes paper labels. Bottles are refilled as many as 15 to 20 times. It is the first One Wash application in North America. and contrasts to Voss of Norway’s use of permanent Envirogluv inks (see packworld.com/go/c041).
