Explore all the latest packaging trends, all at PACK EXPO International
Discover new packaging and processing solutions from 2,500+ exhibitors, all under one roof at PACK EXPO International, Nov. 3 – 6 in Chicago.

Designing cost-effective packaging strategies

I would love the opportunity to consult a reliable crystal ball and see what lies ahead for this very important business we call packaging.

Pierre Pienaar, CPP
Pierre Pienaar, CPP

Reaching consumers these days is difficult. No longer do traditional methods of advertising and marketing warrant sufficient attention of consumers or their dollars. Business owners, and advertisers alike, struggle to come up with creative ways to grab even the smallest bit of attention for their products. Creating an effective package design is one of the simplest and most cost-effective ways to do this, but it requires originality, point of difference, and the ability to connect with consumers.

Most consumers are not readily open to changing their purchasing habits or experimenting with new products. Why fix it if isn’t broken? When introducing your product to consumers you need to display originality in your packaging design. Consumers look for packaging that is visually pleasing and representative of the actual product. The package should demonstrate the company’s ability to uniquely display the product through color, size, and logo.

As with people, packages that are different tend to stand out. Using unusual colors, containers, and catchy phrases are all effective ways to attract consumers’ attention. You can reap substantial rewards by using package design to market the same product to multiple target groups. Product packaging can give new meaning to the same product for different consumers. It is important to note, however, that creative packaging is no substitute for a great product.

Therefore, your package design must fulfill a consumer need and communicate the benefits of choosing your product. Consumers will purchase products because of a perceived need for them. Your package should elicit emotion from your consumer, whether it is happiness, serenity, or even hunger. If there isn’t a feeling of excitement or necessity, the product will not sell.

New e-book on Multipacking and Case Packing
Read how to extend the life of your case packing equipment and best practices for efficient shrink bundling operation. Plus, learn the differences between wraparound & regular slotted containers.
Read More
New e-book on Multipacking and Case Packing
Check out new technology from 2,500+ packaging & processing suppliers
PACK EXPO International is where you can discuss real-world problems with experts and land on innovative ideas. Discover every new packaging and processing trend, see machinery in action and learn sustainable solutions from experts.
Read More
Check out new technology from 2,500+ packaging & processing suppliers