As the global consumer packaged goods industry nears its self-imposed sustainable packaging deadline of 2025, it’s clear the majority of companies will not meet their goals. For most, their commitments entail a significant reduction in the use of virgin plastic and an increase in the use of PCR. Therein lies the problem: The amount of PCR needed by these companies far outstrips what’s available. According to a recent report from ICIS, in 2022, 500,000 tons of PCR was sourced; to meet CPG’s 2025 goals, 4 million tons will be needed.
The advent of advanced recycling technologies, however, has opened up the potential for abundant new sources of PCR plastic. As reported by Research and Markets, the global market for advanced recycling technologies is projected to exceed $9 billion by 2031, up from $270 million in 2022, representing a 32% increase every year.
Following are examples of CPGs that are embracing advanced recycling as a source for PCR plastic as a means to meet their internal and external sustainable packaging commitments.
L’Occitane Cosmetics Bottle Uses 100% Enzymatically Recycled Content
European companies collaborate to produce a fully circular, 100% rPET shower oil bottle made from enzymatically recycled materials that reduce CO2 emissions by 57% versus virgin PET.
