Despite the growth of online shopping, the importance of creating impactful and noticeable packaging continues to create a point of difference. The packs have a role to get noticed on shelf as well as engage and delight in the consumer’s hand.
Despite the shift to online purchases, packaging that can get noticed continues to come to our attention. The importance of standing out on supermarket shelves or even in kitchen cupboards cannot be understated.
Also, creating an impact in the hands of consumers is important. A challenge for brands and retailers is to deliver pack finishes and decorations that meet the need to be sustainable.
Handcraft Personalized Perfumes Now Available in Refillable Format
Sillages Paris is a French designer perfume brand launched around five years ago, whose point of difference is that they handcraft personalized perfumes. They have now announced the launch of a sustainable bottle, which is refillable. The neck of the bottle is fitted with a screw ring that enables the consumer to remove the pump mechanism. The bottle can then be refilled via a 100ml recyclable aluminum bottle, which is also supplied with a funnel to aid filling. The 50ml glass bottle is supplied by Stoelzle Manières Parfumerie, who have supplied Sillages with bottles since their formation. It is made of a combination of 46.5% PCR (post-consumer recycled) and PIR (post-industrial recycled) glass. Decoration is kept to a minimum, with just an engraved signature to the base of the bottle, and a small, simple white label with black text.
