Cartoon in a can boosts soft drink sales

German grocery chain Edeka Hessenring launches its own-brand cola in a novel six-pack carton, along with augmented reality that lets the ‘Sprudeltier’ out of the can.

Phone_hand_can
Phone_hand_can

German grocery chain Edeka Hessenring, in cooperation with Ball Packaging Europe, has developed a promotion campaign with two unique features. The chain’s new Cool Cola-Orange flavor—part of the Edeka Perquell own-brand soft-drink range—has hit the shelves in 33-cL sleek cans from Ball sold in a triangular six-pack from Smurfit Kappa Baden Packaging and with the help of an animated 3D animal character accessed via augmented reality (AR) technology. Appealing mainly to the 12 to 18-year-old age group, the promotion invites youngsters to let out the “toon” in the can and pose with it in photos on a smartphone.

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