Innovation survey: Put consumers' needs first

Innovation is a buzzword in creative circles today, but it can work either for or against you.

Pw 2636 Eli Lilly Case Sin Gal
If you want to succeed at innovation, an analysis of packages included in Shelf Impact!/Dragon Rouge's second-quarter innovation survey suggests you do two things:

Respect your consumers by innovating for their sake rather than for your own. And don't confuse innovation with self-indulgence. Thinking that you are being different does not necessarily mean that you are being relevant.
Transparency and practicality always are win-wins in a brand/consumer relationship.
Those conclusions were gleaned after evaluating responses from nearly 200 brand/marketing managers, designers, and materials suppliers, who were surveyed during March and April. Those packaging professionals reviewed 15 new packages across multiple product categories. The editors of Shelf Impact! selected the packages from a variety of product categories and package forms. Review an image and brief description of each package reviewed in this quarter.
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports
Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?