Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Innovation survey: Put consumers' needs first

Innovation is a buzzword in creative circles today, but it can work either for or against you.

Pw 2636 Eli Lilly Case Sin Gal
If you want to succeed at innovation, an analysis of packages included in Shelf Impact!/Dragon Rouge's second-quarter innovation survey suggests you do two things:

Respect your consumers by innovating for their sake rather than for your own. And don't confuse innovation with self-indulgence. Thinking that you are being different does not necessarily mean that you are being relevant.
Transparency and practicality always are win-wins in a brand/consumer relationship.
Those conclusions were gleaned after evaluating responses from nearly 200 brand/marketing managers, designers, and materials suppliers, who were surveyed during March and April. Those packaging professionals reviewed 15 new packages across multiple product categories. The editors of Shelf Impact! selected the packages from a variety of product categories and package forms. Review an image and brief description of each package reviewed in this quarter.
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms