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KFC's sustainable sides container is 'sogood'

“The best packaging idea at KFC since the bucket,” according to KFC Corp.’s Greener Package Awards entry form, its new Reusable KFC Sides Container was a winner in the Food & Pharmaceutical Packaging Category.

Pw 3240 Kfc
Anchor Packaging

The PP container has been introduced in five markets since May 2010 and will be available nationally by the end of the year. KFC’s expectation for the container is that consumers will reuse and eventually recycle the package. “Through consumer research, KFC found that consumers prefer reusable containers because it gives them control of how the container is reused or disposed of after purchase,” says Susan Miles, engineering manager at KFC. “KFC’s initial research also found that 60% of consumers keep a reusable container for at least six weeks.”

To convey the package’s reusability, it was designed with a clear bowl and red embossed lid that reads, “KFC Reusable, Microwave & Top Rack Dishwasher Safe.” According to Miles, “the embossing assists in carrying the message.”

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