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Lost in the blogosphere?

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If you’re like me, it seems like you can’t pick up a newspaper or magazine or tune in to your favorite news broadcast without hearing about the explosion of social media. No longer the domain of 16-year-olds, the medium has evolved and social networking sites like LinkedIn, Facebook, and Twitter are now the darlings of corporate America. They’re everywhere.

And sure, if you’re Ashton Kutcher it’s not difficult to announce your presence and watch the followers pile in. But for the majority of consumer brands struggling to come to terms with how to best utilize this new and unfamiliar means of communication, it’s not quite that simple.

Having spent the last few months immersed in all things social media, I’d like to offer a few insights I’ve gleaned that have been helpful in understanding the potential of this powerful tool. And, if you think that social media isn’t relevant to packaging professionals, think again!

Opportunity knocks

About five minutes after the invention of e-mail came the birth of SPAM. No matter how good your filter, or how diligent your network administrator, chances are you’re still getting your fair share of unsolicited e-mails on a regular basis. Used, and abused, as a “cheap” means of communicating with a large number of people, the price of this mass approach has been paid in the pervasive “fastest delete key in the West” mentality of most recipients.

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