New Belgium taps aluminum cans for wheat beer

“People have been asking for a more portable Sunshine Wheat for awhile, so we’re excited to make this our second canned offering,” says Bryan Simpson, spokesperson for New Belgium. “Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass, and can be easily packed in and out when camping or enjoying the great outdoors.”

Ball’s Eyeris enhanced printing technology brings improved definition and fine detail to beverage can graphics to create premium, on-shelf differentiation. It is particularly effective for reproducing high-resolution/photographic-quality images such as fruit, vegetables, water, ice, and people.

Using up to six colors, the process is available for any beverage can size Ball manufactures in North America and is compatible with all filling processes, including retort.

To read more about packaging at New Belgium, see Source reduction for beer in 12-packs, published Jan. 27, 2009.