Package design and brand identity firm Libby Perszyk Kathman (Cincinnati, OH) predicted packaging trends they foresee for the coming year. Among them: * More novelty beer packaging, spurred by the Coors baseball bat bottle (see Packaging World, May, '96, p. 8). * Increased shelf presence of products formerly kept in back rooms, such as home computers, electronics and automotive products. This will require better package design on corrugated cartons. * Less secondary packaging in consumer products, including health & beauty products, as environmental issues continue to affect packaging.
Companies in this article
