In interviews conducted with 1ꯠ consumers in late '96, COPE found that over 50% of the time, consumers look at the label for environmental information. But, says COPE, consumers now realize they should be concerned about the environmental properties of the product, as well as the packaging. Regarding the latter, consumers' top concerns are recyclability and biodegradability.
Enviroconcerns fade
In what was its final consumer research survey before shutting its doors on December 31, 1996 (see Packaging World, Jan. '97, p. 2), the Council on Packaging in the Environment (COPE) found that the environment is less of a concern for consumers than in previous years, though it's still considered important.
Jan 31, 1997
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