Kick off 2026 with a competitive edge at PACK EXPO East. Register now!
Get a jump on your 2026 goals at PACK EXPO East. Put projects in motion, accelerate timelines and solve challenges—all in one trip to Philadelphia.

8 Ways You Might Be Greenwashing Your Packaging And Not Even Know It

A look at how inadvertent false claims and vague language lead to consumer confusion.

Apr 25, 2024
Related Stories
All seven Nesquik flavors will be available with the new recyclable shrink-sleeve label by June of this year.
Recycling
Nesquik’s New Shrink-Sleeve Labels Make Packaging 100% Recyclable
Measures cover the full life cycle of packaging and will lead to less packaging, less waste, and restrictions on certain packaging formats
Sustainable Packaging
New EU Rules Adopted to Reduce, Reuse and Recycle Packaging
Brau Union Austria's new reusable bottle is one-third lighter than conventional reusable containers.
Sustainable Packaging
Brau Union Austria, Yves Rocher, and Glow Recipe Introduce Refillable and Returnable Packaging
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Machinery Basics
View More »
Pt 31 Thumbnail
Conveying & accumulation
Get a Quick Overview of Conveyors
Maxresdefault 681514d36ad34
Form/fill/seal - horizontal
How Do Horizontal Form/Fill/Seal Machines Work?
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
View More »
Top Stories
Paper continues to dominate today’s packaging mix, while planned changes over the next 12 months show a cautious approach: about half of respondents expect no changes, but among those adjusting materials, paper and bio-based/compostable options lead anticipated additions, alongside modest shifts across plastics, metal, and glass.
Recycling
Top 15 of 2025, #10: Consumer Demand for Recyclability Leads to Paperization
The #10 most clicked article of 2025: Driven by consumer demand for more sustainable packaging, CPGs turn to new materials such as paper and bio-based/compostable plastic, but higher costs, material complexity, and other limitations may slow adoption.
Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
Coding & Marking
Top 15 of 2025, #11: P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
Assuming the format is the same as or very similar to previous commercial rollouts, it's functionally bag-in-box. In this case, the “box” portion begins as a die-cut and geometrically creased blank of printed paperboard.
Recycling
Top 15 of 2025, #12: Target Launches Paper Bottle in 1200 Stores with Own-Brand Wine
Changeover on the cartoner from 4-count to 12-count takes about 40 minutes.
Filling, Capping & Closing
Top 15 of 2025, #13: New Canning, In-house Shrink Sleeve Labeling, Distinguish Craft Brewer
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Products
EcoSonic VpCI-125 HP Permanent ESD Stretch Film
Stretch Film
Cortec’s EcoSonic VpCI-125 HP Permanent ESD Stretch Film combines permanent static dissipation and vapor-phase corrosion protection to safeguard sensitive electronics and metal components during storage and transport.
OCC Recycling Solution
Easy-Access Reject Device for Gravity Inspection
More Products
In Print
Packaging World Packaging World Resource Guide 2026
Packaging World Resource Guide 2026
Packaging World Nov/Dec 2025
Nov/Dec 2025
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
SubscribeArchives
Downloads
View More »
Pmg Prs25 Recap
Sustainable Packaging
Packaging Recycling Summit 2025: A Pivotal Moment in Circularity
Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025
Robotics
How AI is Making Packaging Robots Smarter and More Adaptable
1136 Pw Humanoid Robots
Trends
Humanoid Robots in Packaging and Processing: 2025 Status Report
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
View More »