Paper has infiltrated the pet-food aisle, with Germany pet-snack startup DoggyLove partnering with Sonoco Europe to bring its organic, plant-based pet treats to market in the GreenCan paper-based package. Originally founded in 1956 as a butcher’s shop, and then later a catering business, this family-run firm recently decided to take things in a totally different direction, re-inventing itself as a pet food manufacturer. Following extensive consultations with veterinarians throughout 2023, the company then sought a packaging partner to help bring its pet treats to market.
“Our new business is personal to us, inspired by our own dog, a labrador called Peggy, who was part of our lives for 15 years,” says Christoph Wirth, who owns and runs the business with his wife, Konstanze. “Peggy was the inspiration for DoggyLove, and our core mission now is to develop healthy snacks to promote the health and well-being of all dogs.”
