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McDonald's Pushes Back at E.U. Reusable Packaging Mandate

The world's largest fast food company feels reusable plastic is setting back its sustainable efforts and promoting theft.

McDonalds Reusable Cup.jpeg
McDonald's Reusable Cup

Fast-food companies, led by McDonald’s, are balking at E.U. reusable packaging requirements, claiming it is setting their sustainability efforts back, according to Bloomberg News.

McDonald’s has voiced its reservations about the E.U.’s proposal. The fast-food giant asserts that reusable packaging runs counter to its long-standing efforts to reduce the environmental impact of plastic in its restaurants.

Almost all — 94% — of the company’s packaging in Europe is fiber-based, mostly from wood fibers. The liners for hot and cold cups contain plastic, but McDonald’s is developing a plastic-free cup.

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