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Tito's Launches Empty Refillable Can, Certified Origins Offers Refillable Olive Oil with Loop, Royal Canin Moves to Reusable Packaging

See a few examples of refillable packaging solutions from Tito's, Certified Origins, and Royal Canin from ThePackHub’s September Packaging Innovation Briefing Report.

Tito's new Tito's in a Can
Tito's new Tito's in a Can
ThePackHub

Refillable and reusable packaging continues to come through the innovation funnel. The growth is in part driven by the Plastic Pact aim to deliver reusable packaging by 2025. Many of the initiatives are from start-up and challenger brands with multinational brand owners also getting in on the act with small scale trials and pilots. The dry food, household and health and beauty sectors are the most active.

Learn more about ThePackHub's Innovation Zone here.

Tito's new Tito's in a CanTito's new Tito's in a CanThePackHubTito's Vodka Launches Empty Refillable Can

Tito’s, an American vodka brand, has launched ‘Tito’s in a Can,' a limited edition empty refillable can to allow consumers to make their own canned cocktails and flavored hard seltzers (soda waters). The 16oz (473ml), double-steel-walled, insulated, refillable can comes with a spill-proof, screw-on lid. A selection of recipes for consumers to try is printed on the reverse of the can. Tito’s says that they developed Tito’s in a Can so that consumers can make their own, better-quality seltzers, fresh ones, that are as strong or carbonated or citrusy as they want. A 30-second campaign video has been released to accompany the launch. Tito’s in a Can can be purchased online at www.titosinacan.com or at their retail store in Austin, Texas. Each can retails for US$20 (£16.55) with all net proceeds going to the customer’s choice of a non-profit that the brand has teamed up with.

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