Packaging that has added functionality, that is easy to use and makes life easier for consumers continues to be popular. We will continue to see many new examples come through the innovation funnel. With most of the development focus on sustainability, it is essential that brands and retailers can still deliver pack formats and solutions that meet an unmet functional need to make the consumer experience easier and more pleasurable. Plastic reduction is a primary focus for the majority of brands and retailers and there are signs this is having an impact on pack functionality in the market. The worldwide aging marketplace means an increasing need for packaging that is easy to open and close.
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One-Handed Dishwashing Liquid Dispensing Allows for Greater Ease of Use
P&G's Dawn One-Handed DispenserThePackHub
Procter & Gamble (P&G) US has relaunched its best selling Dawn dishwashing liquid in a new distinctive pack design. The new Dawn EZ-Squeeze inverted bottle has no-flip cap, has a self-sealing valve giving a mess-free experience, and one-handed dispensing allowing greater ease of use for customers with disabilities or limited dexterity. The inverted bottle also means no more shaking, flipping, or banging to get out the last drop. The development of the new bottle apparently took more than five years, hundreds of designs, and thousands of hours of testing, making it one of P&G’s most researched and rigorously tested products in the company’s 50-year history within the dish soap category. Dawn EZ-Squeeze is now available at major retailers across the US in Platinum and Original formulas, and is priced at US $2.84 (£2.08).
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Bio-Based Lid Improves On-the-Go Drinking Experience
