Reusable and refillable packaging examples have increased in occurrence, notably over the last two years as brands, retailers and suppliers look at ways of tackling single-use and difficult to recycle packaging. A change in consumer attitude is emerging with resistance to single-use packaging. The innovations collated can be segmented into the Ellen MacArthur Foundation's four reuse models – Refill at home, Return from home, Refill on the go and return on the go. Dry food, household and personal care sectors are the ones that are making the most ground. Many of the in-store examples listed are small trials and pilots as major retail chains test the water with a small number of initiatives in outlets. Their next moves will be eagerly anticipated.
Refillable and reusable packaging continues to come through the innovation funnel. The growth is in part driven by the Plastic Pact aim to deliver reusable packaging by 2025. Many of the initiatives are from start-up and challenger brands with multinational brand owners also getting in on the act with small scale trials and pilots. The dry food, household and health and beauty sectors are the most active.
Learn more about ThePackHub's Innovation Zone here.
Adnams refillable bottlesThePackHub
The reusable and refillable packaging market continues to develop with several initiatives coming to our attention at the Innovation Zone. This time we track English brewery Adnams, who have launched a new scheme in four of their shops nationwide. Shoppers can purchase a refillable bottle from special refill stations at any of the participating shops, or simply bring their own. Customers can purchase Adnams branded refill bottles or beer growler. There are 0.5 liter, 1 and 2 liter bottles for several brands of beer, gin and wine, that can be inexpensively refilled at the breweries. This initiative will prevent the use of single-use packaging. With consumers dispensing the product themselves, any spillages could get expensive.
