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New Formats for Pet Food Sector

Sustainable packaging initiatives were front and center at the booth of Mondi Consumer Flexibles in North America as the firm highlighted three new sustainability-driven packaging innovations aimed specifically at the pet food market.

Mondi sees great potential for this bag-in-box format in the pet food sector.
Mondi sees great potential for this bag-in-box format in the pet food sector.

The new packages are

• FlexiBag in Box, which supports online and omnichannel pet food marketing

• FlexiBag Recyclable, a recyclable flat-bottom bag with a zipper reclosure feature, and

• FlexiBag Recycle Handle, a recycle-ready, rolled-glue-bottom bag with an easy-to-carry handle. Each package is designed to capture consumer attention--on retail shelves or through e-commerce channels--and earn brand preference among environmentally aware end users.

 Options for all  Mondi FlexiBag packages include premium rotogravure and up to 10-color flexographic or ultra high-definition flexographic printing. Bags are available with clear windows, laser scores, and gussets.

One thing that makes Mondi’s new FlexiBag in Box format so notable is that bag-in-box is rarely if ever seen in the pet food market. “Our qualitative and quantitative consumer research identified a consumer need for this format in the pet food sector,” said William Kuecker, Mondi Consumer Flexibles Vice President of Marketing, North America. “There is a demand for a package that allows consumers to easily serve from and yet reliably reclose. This should replace the current widespread practice of pouring pet food into a bin or tub at home. The inclusion of the slider on the package was also key to consumer interest in our research.”

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