Global Call Launched for Extended Producer Responsibility for Packaging

More than 100 businesses in the packaging supply chain publicly recognize the need for EPR for packaging via a live launch and statement, led by the Ellen MacArthur Foundation.

More than 100 businesses in the packaging supply chain publicly recognize the need for EPR for packaging in a published statement.
More than 100 businesses in the packaging supply chain publicly recognize the need for EPR for packaging in a published statement.

On June 15, for the first time, more than 100 businesses in the packaging value chain, together with more than 50 other organizations, publicly recognized that without Extended Producer Responsibility (EPR), packaging collection and recycling is unlikely to be meaningfully scaled and tens of millions of tons of packaging will continue to end up in the environment every year.

The statement, published by the Ellen MacArthur Foundation, has been signed by leading brands and retailers, including Beiersdorf, Danone, Diageo, Ferrero, FrieslandCampina, H&M, Henkel, Inditex, L’Oréal, Mars, Mondi, Nestlé, PepsiCo, Pick n Pay, Reckitt, Schwarz Group, The Coca-Cola Company, Unilever, and Walmart); manufacturers and recyclers, including Borealis, Berry Global, DS Smith, Mondi, Tetra Pak, Indorama Ventures, and Veolia; investors such as European Investment Bank and Closed Loop Partners; and NGOs, including WWF, The Recycling Partnership, The Pew Charitable Trusts, and As You Sow.

The live launch featured (top l. to r.) Maarten Dubois, OECD; Matt Demorais, Unilever; Sara Wingstrand, Ellen MacArthur Foundation; (bottom l. to r.) Guillermo González, Ministry of the Environment, Chile; and Louise Boyle, The Independent.The live launch featured (top l. to r.) Maarten Dubois, OECD; Matt Demorais, Unilever; Sara Wingstrand, Ellen MacArthur Foundation; (bottom l. to r.) Guillermo González, Ministry of the Environment, Chile; and Louise Boyle, The Independent.Notes the Ellen MacArthur Foundation. “For a circular economy, packaging that can’t be eliminated or reused must be collected, sorted, and recycled or composted after use. But currently the economics do not stack up: collection, sorting, and recycling or processing packaging costs more than the revenues made from selling the recycled materials.

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