Innovative package design dazzles for LIQS rollout

“We were inspired by the growth and trends taking place within the premium cocktail and ready-to-drink markets,” adds Glickman. “After witnessing the love consumers have with shots for years, we wanted to disrupt that market by offering a solution that would give people access to delicious shots in any setting and without a bartender.”

LIQS and CBX partnered on a variety of efforts, including strategic alignment and development of the LIQS’ brand mark and package design. “We took our design cues from LIQS’ target customer, a sophisticated millennial who loves spontaneous get-togethers with friends, whether poolside, at the beach, or boating,” says Gregg S. Lipman, CBX Managing Partner.

Sunny and stylish Miami, where LIQS was launched and is based, offered CBX inspiration for the package designs. The firm reinterpreted a sunburst in a series of colorful graphic bursts to correspond with each LIQS flavor—red-orange for Tequila Cinnamon Orange; yellow-green for Vodka Cucumber Lime; aqua-blue for Vodka Kamikaze; and red-pink for Vodka Lychee Grapefruit. The cocktail shots use 45-proof vodka and 55-proof tequila.

“After many years of witnessing the love that consumers have with shots, and the lack of being able enjoy them at home as if made by a bartender, we set out for a solution that would give people access to quality shots they can take anywhere,” says Glickman. “LIQS is a convenient and attractive alternative to a bartender and bar setup and a far cry from ‘test-tube’-style shooters. With the new packaging, we’re delivering mixology with the mixologist.”