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Four practical steps to sustainability

Practical advice on defining it, the controllable metrics involved, and how to turn it all into a practical project and strategy on a global scale.

Pw 8132 2 Greenshare

This information is provided by James Ross Consulting, a global packaging consultancy that has developed Greenshare, a sustainable packaging metric that operates on the principles described in this article.

Sustainability has become the Holy Grail of packaging, without there being any real understanding of what sustainability actually means in terms of packaging; how it can be measured, or more importantly, how to achieve it without costing your business a fortune.

This article takes a fresh look at packaging sustainability and offers some practical advice on determining its definition, the controllable metrics involved and how to turn all of this into a practical project and strategy on a global scale.

Sustainability means making the best environmental, economic, and technical choice of resources based on current knowledge and future trends. 

For manufacturers and retailers, the four ways to achieve packaging sustainability strategy are as follows:

1. Reducing packaging weight;

2. Reducing the distance the packaging has to travel;

3. Reducing the volume of space required distributing your product; and, finally,

4. Making appropriate material choices.

Collecting the data

Implementing this strategy relies on the ability to collect and analyze packaging related information from a number of sources simultaneously. To do this, a company needs a centralized system for the four main tiers of your manufacturing or retail business:

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