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WLS Appoints Adam Rosenthal as Director of Sales

Industry veteran to lead growth in sales of pressure-sensitive labelers.

Adam Rosenthal

This content was written and submitted by the supplier. It has only been modified to comply with this publication’s space and style.

WLS, a ProMach product brand, announces the appointment of Adam Rosenthal to Director of Sales at WLS, while he continues as Director of Marketing, Pharma business line at ProMach. In his role as WLS’ Director of Sales, Rosenthal is responsible for developing sales strategies and leading the sales team that brings the company’s high-performance pressure-sensitive labelers to customers worldwide.

“This is an exciting time at WLS. Our markets are growing in the pharmaceutical industry with the proliferation of autoinjectors. In addition, our new innovations are bringing more food and spirits manufacturers into our family of customers. We’re uniquely positioned to be our customers’ high-speed, high-volume partner,” said Lisa Propati, Vice President & General Manager of WLS. “Adam is ideally suited to lead the WLS sales team. In addition to understanding our business and our customers, his broad skillset enables him to see both the big picture and the details of how to get us where we want to go.”

Rosenthal, who has been with ProMach’s Pharma business line for three years as Director of Marketing, brings more than 20 years of experience in pharmaceutical packaging equipment sales, marketing and manufacturing operations. Previously, he was with Syntegon (formerly Bosch Packaging Technology) where he held several positions of increasing responsibility. Rosenthal holds a bachelor’s degree in marketing from the University of Minnesota and a master’s in management from the College of St. Scholastica.

“WLS has a unique market niche, offering the highest quality, highest speed pressure-sensitive labelers on the market along with a customer-driven, service-oriented culture. In addition to providing stand-alone equipment, we partner with other ProMach brands such as Brenton, ID Technology, Serpa and Zarpac to engineer fully-integrated systems,” said Rosenthal. “ProMach is a great place to work. I feel like I’m able to make a very real, positive impact on the organization. And now, I get to work more directly with the WLS sales team to help them deliver exceptional products.”

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