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The re-brand comes amidst a new phase of growth for the business that includes the appointment of a new CEO, Rienk Jan van der Kooi and an €11m investment for a new line of packaging solutions.
For over 150 years, Solidus has provided expertise and services for a variety of industries by transforming recycled paper-based products into a full range of circular packaging and solid board applications. Its new logo, featuring the new tagline ‘Your circular packaging partner' further defines its commitment to circularity.
Circularity has been at the heart of the business since 1870 and Solidus continues to build on this foundation today. It aims to transform recycled natural resources into circular value propositions that contribute to a cleaner world with less waste. Solidus uses recovered paper to produce packaging, graphic board, cores and tubes, edge protectors, and partitions for food and beverage, advertising, consumer goods, and industrial applications.
Solidus plans to pursue new growth and market expansion. It recently launched Futurline®, a range of innovative retail ready packaging solutions, including skin packaging, MAP (Modified Atmosphere Packaging) and punnets that are already being rolled out across Benelux, France, Germany, Poland, the United Kingdom, and Spain backed by an €11m investment. The company also identifies opportunities for Futurline® in the Middle East and Africa as food companies in those regions look for more sustainable packaging solutions.
Solidus CEO, Rienk Jan van der Kooi, stated: “Solidus continuously invests in further growth with future-oriented production methods, innovative machinery, and sustainable processes and the rebrand brings to life our renewed commitment to promote a circular economy whilst at the same time add value to both customers and end users. This is an exciting chapter.”
