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Greif Announces Rebrand of Product Circularity Program

Rebranded program demonstrates the company’s continued commitment to giving customers’ packaging new life, by helping to divert waste from landfills and reach zero waste, circularity, and emissions targets.

Greif 6feb23 Full

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The rebranded product circularity program, now known as Life Cycle Services by Greif, is backed by one of the most comprehensive sustainability programs in industrial packaging. Greif has a proven history of helping customers meet and exceed their sustainability goals.

This initiative aligns with its recently announced 2030 Sustainability Targets, including a broader focus on advancing a circular economy, reducing greenhouse gas emissions, and championing diversity, equity, and inclusion initiatives. Under the new Life Cycle Services brand, Greif has aligned these end-of-life services offered by its Global Industrial Packaging (GIP) and Paper Packaging and Services (PPS) businesses.

For years, rigid packaging customers have trusted the EarthMinded® network of partners across the U.S. and EMEA for collection, cleaning, recycling, and reconditioning services. This partnership now branded Life Cycle Services by Greif will see a gradual rollout of new labeling and communications as EarthMinded is retired. These established global partnerships collecting intermediate bulk containers, large plastic drums, small plastic containers, and steel drums for reconditioning or recycling provide a direct benefit to the company’s customers. Plastics are recycled for reuse in Greif’s EcoBalance® line of products that contain a percentage of recycled plastic helping address the growing global plastic waste crisis by reducing or eliminating waste through circular solutions.

By branding all circularity initiatives under Life Cycle Services by Greif, the company is strengthening its commitment to customers, stakeholders, suppliers and future generations.

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