With CPGs and e-commerce brands using so many variations of recycling terminology in their packaging, is it any wonder that consumers become confused? The lack of clarity can be costly when you look at impact on overall recycling volume as well as additional sorting expense.
How many consumers understand that dry cleaning bags can be taken to a convenient front-of-store location for recycling, rather than being placed in a curbside bin? Or, that and case wraps can be also be dropped off there, rather than ticketed for a local landfill?
PAC’s graphic also breaks down the closely related acronyms and terms that describe recyclable materials used in the manufacturing process. While packaging pros understand the differences between PIR, PCR, and PCF, with this tool, they can better educate consumers.
