EDITOR's NOTE: This story ran as a sidebar to a longer discussion of automation at Just Born's Bethlehem, Pa. facility. Read the whole article, Robotic Lines Clear Peeps’ Automation Hurdles, by clicking here.
In recent years, Just Born, maker of PEEPS®, HOT TAMALES®, and of course, MIKE AND IKE® brand candies, resurrected the venerable but stagnant Mike and Ike brand with a clever social media campaign. The media push pitted fictional Mike against fictional Ike in an equally fictional falling out. The idea was to mimic classic musical duo splits, citing “artistic differences” with all the mock sanctimony they could muster. They broadcast these feigned dramatics over social media channels to reach a young audience that didn’t previously have Mike and Ike on its radar. It was so successful that the company soon needed to further automate its Mike and Ike and similarly packaged Hot Tamales lines.
Mike and Ike and Hot Tamales primary package is a 5-oz rectangular printed chipboard carton commonly called a theater box, available nationally in all retail channels. Another key pack-type for the brands is a smaller .78-oz printed chipboard carton referred to as ‘changemakers’ since they are pre-priced at 25 cents on the small box. These die-cut cartons had long been erected out of a magazine, filled, and sealed by cartoners at high speeds. With increase in the products’ popularity, Just Born engineers needed downstream equipment to match speeds of up to 600 boxes per minute, and new to the mix, they were hoping to pack the .78-oz. cartons into 24-count retail-ready cartons.
