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Symbols help P&G help consumers

To combat consumer confusion when repurchasing feminine protection products, P&G adds recognizable symbols to its Always-brand package.

Stars and balloons are among the instantly recognizable symbols that P&G now uses to help make it easy for consumers to recogniz
Stars and balloons are among the instantly recognizable symbols that P&G now uses to help make it easy for consumers to recogniz
Break out of the ordinary: see what’s new in packaging & processing!
At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
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Annual Outlook Report: Sustainability