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12,762 Results
Type: Article
Home
Hershey's suit with Mars underscores color's importance
Color is still No. 1 on consumers’ visual hierarchy of packaging, and the litigation over orange’s use on Dove packs will be a good test case to watch.
December 1, 2010
Labels
Appletiser achieves the right bottle and the right label--and a 14% sales increase
Appletiser, a South Africa-based premium, nonalcoholic beverage brand, conducted extensive research of its consumers over three continents, and the results led to a new glass bottle with an engaging pressure-sensitive label—and produced a 14% sales increase without compromising production line speeds.
November 29, 2010
Cartons and boxes
Refreshed packs reflect improved Luvs diaper
November 28, 2010
Containers
Exquisite printing on cans delivers the sophistication for Admiral Iced Tea
A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.
November 28, 2010
Containers
Safeway brings a custom package shape to private-label--with cost savings
Are store brands on the cusp of bringing a new dimension to store shelves? Structural innovation largely has been the domain of national brands.
November 28, 2010
Labels
Savvy marketers are leaning on value-added labels
Market niches are becoming more defined, with shorter production runs. With a shift in thinking, brands can improve ‘pickup power’ via an under-leveraged portion of the package—the label.
November 28, 2010
Home
Innovation remains key to packages that generate sales
A distinctive structure, foremost, signals innovation to consumers—more so when coupled with stellar graphics. And innovation in materials and production is gaining steam.
November 28, 2010
Controls & Machine Components
Gear reducer brings labeling accuracy, better ergonomics
A high-speed pressure-sensitive labeler with an overhead-belt container stabilizer depends on a servo motor/planetary gear reducer combo to advance bottles
November 28, 2010
Home
Stonyfield pursues open-source strategy
Since the launch in October of its new PLA-based f/f/s yogurt cup, Stonyfield Farm has pursued a policy of extreme transparency when it comes to sharing the research and technology that led to the cup’s development.
November 28, 2010
Controls & Machine Components
Another view of the machine controls
November 28, 2010
Home
How to conduct an eye-tracking study
November 28, 2010
Flexibles
Eye tracking validates the sizzle in bacon's new label
Eye-tracking research can validate the emotional cues of a label design before an expensive investment is made to bring a new package design to market.
November 28, 2010
Home
Opening eyes to eye tracking
Eye tracking is a behavioral research approach that may be poised to become a standard practice in guiding package design. CPG companies can leverage it to assess shopper behavior and validate ideas.
November 28, 2010
Home
Cautious outlook for 2011
In an exclusive Healthcare Packaging survey, readers discuss the economy, the regulatory environment, e-Pedigree, validation, healthcare reform, and compliance-prompting packaging.
November 28, 2010
Sustainability
Sound off!
November 28, 2010
Sustainable Packaging
Paper and sustainability
Invented a long time ago and constantly improved over the course of many years, paper has come to be viewed as a quintessentially traditional packaging material.
November 28, 2010
Sustainable Packaging
Green Guides for packaging and products get an update but still have gaps
Marketers often use labeling and advertising claims about the environmental benefits of their packaging or the products in them.
November 28, 2010
Home
Sustainability represents 'insurmountable opportunity'
With the launch of the first polylactic acid dairy cup, Stonyfield Farm has made another step forward in sustainable packaging innovation. Here, company chairman, president, and ‘CE-Yo’ Gary Hirshberg shares how his company has successfully merged sustainability and commerce.
November 28, 2010
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