Exquisite printing on cans delivers the sophistication for Admiral Iced Tea

A good category audit can uncover opportunities that might not seem readily apparent when the goal is to break into a crowded category with a new product.

Pw 2726 S Ipage01 Admiral Tea

The audit pointed to a clear direction. “In ready-to-drink tea, everything is premium and in PET or glass bottles,” says Dylan Spencer, Admiral Iced Tea brand manager. “Our idea was to bring an ultra-premium item to that subsegment of the ready-to-drink iced tea aisle in a 24-oz can with a worldly design and a premium look.”

Hansen Beverage, working with its supply chain, developed a stunningly decorated, two-piece, 24-oz can, from Rexam Beverage Can America. Hansen Beverage selected a can because there was only one existing ready-to-drink tea brand in a can.

Admiral Iced Tea is made from tea leaves sourced in India, England, and the Pacific Rim, locations that served as the inspiration for the exquisitely detailed graphic design and razor-sharp printing on the cans. The brand’s core audience is 15- to 35-year-old consumers. “They’re saying they want something more sophisticated,” Spencer explains. “Some of the more sophisticated students will see these cans and say, ‘Gee, this is a much better value, at 99 cents, based on the look of the can.’ Tea is worldly, and if our tea comes from other places, let’s let our consumer know that.”

Is your palletizing solution leaving money on the floor?
Discover which palletizing technology—robotic, conventional, or hybrid—will maximize your packaging line efficiency while minimizing long-term costs in this comprehensive analysis.
Read More
Is your palletizing solution leaving money on the floor?
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms