“First, it’s aligned with our values and our mission,” says Stonyfield vice president of sourcing and product development Rolf Carlson. “This is a good thing for the environment. Just imagine if we can get other CPGs to use this technology, we will be leveraging or multiplying the positive impact to the environment. We are not helping the environment or the world if we hoard this to ourselves.”
Stonyfield pursues open-source strategy
Since the launch in October of its new PLA-based f/f/s yogurt cup, Stonyfield Farm has pursued a policy of extreme transparency when it comes to sharing the research and technology that led to the cup’s development.
Nov 28, 2010
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