Containers
Has the tube's time come in additional categories?
In Europe, vodka and energy drinks have emerged in tube packaging. In the U.S., now there’s sushi in a tube. Marketers are finding new uses for this versatile package form.
April 13, 2010

Rigid: Page 172

Containers
New design, and a 40% sales boost, for Gentleman Jack
Brown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.
April 8, 2010
The new Jack Daniel signature-embossed bottles, supplied by O-I (www.o-i.com), are being marketed in six sizes--50 mL, 375 mL, 7
Containers
Karl Lagerfeld designs Coca-Cola Light bottle
Los Angeles Times image section reports on French limited-edition design.
April 8, 2010
Pw 3907 Weblagerfeld
Containers
Soft Scrub extends brand by changing cleaning behavior
Are you looking to create a brand extension?
April 3, 2010
Pw 3928 Soft Scrub Total Bath
Sustainability
Solid gains in bottle-to-bottle recycling
Closed-loop, bottle-to-bottle recycling is taking a big leap forward in a Canadian town called Shelburne, some 60 miles north of Toronto.
April 1, 2010
Conveying & accumulation
PET line brings capacity, flexibility to Coke plant
Anchored by a blow/fill/cap Combi system, this new line handles three bottle sizes and reaches 32,000 bottles/hr on 1.5-L bottles. Just two 'pilots' are required to guide it.
March 31, 2010
Pw 210457 Thumbnail 2 1ea79d52 V1
Containers
Dogboned pairs of Pace PET packs
Better functionality was the main driver behind Campbell Soup Co.’s recent redesign of the container it uses for Pace salsa sold through Club Store channels.
March 31, 2010
Pace_salsa
Containers
Tequila-based spirits launch in cartons
Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.
March 25, 2010
1800_Tequila
Containers
Co-packer provides the precision in applying Dipping Chocolates label
Some of the best ideas appearing on store shelves today have come about because brand marketers go outside of their companies for ideas.
March 22, 2010
Dipping_Chocolate
Flexible packaging
Case study in automating the bagging of frozen meals
By automating the bagging of its frozen Asian entrées, Kahiki Foods reduces labor costs by 65%, without eliminating workers.
March 22, 2010
Pw 4946 26oz Ch Chicken
Containers
Talk about inhaling your food...
March 16, 2010
Pw 4018 Supertaster Le Whif
Containers
OFF THE SHELF: Ergonomically designed Soft Scrub
Marketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.
March 12, 2010
Pw 210462 Thumbnail 2 5fb3e7b4 V1
Palletizing/depalletizing
Line upgrade accommodates redesigned Gentleman Jack packaging
Jack Daniels team tips its cap to performance of new, high-efficiency capping equipment.
March 8, 2010
LOOK. Brown-Forman redesigned the bottle, label, and cap for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey.
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