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Tequila-based spirits launch in cartons

Portable, eco-friendly 1-L cartons are newest conveyance for premium tequila brand mixes.

1800_Tequila
1800_Tequila

Proximo Spirits, Inc., Manhasset, NY, has launched its 1800 Tequila brand 1800 Ultimate Mixes in Tetra Pak cartons, featuring eco-friendly packaging and three new cocktail flavors—Ultimate Margarita, Mojito, and Pomegranate Margarita.

Said by Proximo to be a “green” alternative to traditional beverage packaging, the 1800 Ultimate Mixes in Tetra Pak packages are contained in a light, carton-based package, mainly made from paper, which comes from wood, a renewable resource that is responsibly replenished. The Tetra Pak carton is also recyclable. In fact, Proximo says, more than 60 million Americans are able to recycle cartons, and that number is growing every day. Cartons are broken down and recycled into household tissue products, including napkins, paper towels, and facial tissue.

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