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Kraft Heinz Moves to 100% rPET Containers for Mayo, Miracle Whip

KRAFT® Real Mayo and MIRACLE WHIP® move to 100% recycled plastic containers as partnership with Plastipak eliminates millions of pounds of virgin plastic.

Khc R Pet Launch

Plastipak Packaging, Inc., a global provider in the design, manufacture, and recycling of plastic containers, announce they’ve partnered with Kraft Heinz to transition KRAFT® Real Mayo and MIRACLE WHIP® containers to be made entirely from recycled PET (rPET) material.

At Plastipak, we recognize the infinite possibilities of plastic and collaborate closely with our customers to understand their needs. By working together, we’re helping Kraft Heinz move toward its goal of reducing the use of virgin plastic in its global packaging portfolio by 20% by 2030.

In the United States, KRAFT® Real Mayo and MIRACLE WHIP® containers are in the process of being converted to 100% food grade rPET material, which will result in the elimination of about 14 million pounds of virgin plastic, reducing the overall carbon emissions of the packaging.

“We are investing in innovative technologies and partnerships that are critical to helping us redesign packaging, eliminate unnecessary plastic, increase our use of recycled content, and influence the adoption of reuse models,” said Rashida La Lande, General Counsel & Chief Legal and Corporate Affairs Officer at Kraft Heinz. “This is one more way we’re renovating our product portfolio to not only offer more sustainable options, but to deliver on our consumer expectations.”

Jack Pacente, Vice President of Global Sustainability at Plastipak, emphasized that “for decades, our passion for the environment has been at the heart of everything we do. It’s led us to be an industry leader in recycling, as well as a pioneer in responsible packaging design and low-carbon production.”

In 2023, through our Bottle-to-Bottle program, we recycled over 11 billion bottles, increasing our recycling capacity by over 15% for a total of 495 million lbs. Plastipak’s commitment to continually increase our recycling capacity is reflected in the substantial investments we are making in our recycling processes and facilities. Plastipak operates five global recycling centers in Dundee, MI; Toledo, Spain; Hemswell, UK; Bascharage, Luxembourg; and Beaune, France.

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