Iconic cotton swab brand Q-tips is moving into its second century with a fresh and modern look that puts the emphasis on the “Q” for quality in its name. Having achieved life hack-tool status second only to that of duct tape, the 101-year-old product has grown from its initial purpose as a ready-to-use cotton swab for baby care in 1923 to one used in applications as varied as pet care, beauty, arts and crafts, first aid, and more.
According to Olga Alpeter, associate brand director, Q-tips, Elida Beauty at Unilever, the new design was a year in the making and was done in collaboration with global brand agency 1HQ, which she describes as a “great partner in bringing the Q-tips design to life and balancing beautiful and modern elements with the brand’s deep equity in blue tones.”
