New Concentrated Clorox Results in Smaller Bleach Bottle

The Clorox Company says its iconic liquid bleach bottle will soon be a "collectible," as they introduce a more modern, slimmed-down version that's easier to use. In August, Clorox launched a new concentrated version of its regular bleach, designed to enhance consumers' laundry and cleaning routines.

According to the company, the new bleach formula whitens clothes better. It also reduces water use by 20% and plastic by approximately 17 to 18%. This helps minimize the environmental impact of both Clorox bleach and The Clorox Company.

The new bleach comes in a smaller bottle that is easier to handle, easier to pour, and easier to use in high-efficiency (HE) washing machines. Most manufacturers have transitioned to HE machines, which have a smaller dispenser for bleach. To ensure people use the recommended amount to whiten and disinfect, the company decided to concentrate its product.

"We created concentrated Clorox regular bleach for today's consumers to meet the need for a product that fits their lifestyle," says Benno Dorer, SVP for the Clorox Cleaning Division. "The Clorox Company has been in business for 100 years. TThe Clorox Company has been in business for 100 years. To be successful over such a long period of time requires respect for tradition and quality, coupled with constant innovation in product improvements to keep delighting our consumers. The new concentrated bleach is just a more modern version of the same quality product that has been around for 100 years."

The company reformulated its bleach solution to create the concentrated version, reducing the amount required for laundry use. The change reduces the typical 96-oz bleach bottle by a third to 64 oz. This smaller size makes it easier to pour into the small compartments typically found in HE machines, Clorox reports.

New concentrated products will replace all regular Clorox laundry bleach products, except Clorox Ultimate Care. To ensure consumers can easily identify the new bleach bottle, Clorox has labeled it, "now concentrated."