Odd as it may sound, that’s pretty much the story at a startup company called Specright. Launched about 18 months ago, Specright is a packaging specification management and development company dedicated to a single purpose: empowering companies to increase performance through packaging spec development, certification, and management. Its proprietary software platform and certified spec engineers aim to ensure that packaging specifications are always right.
We’ll return to the poaching-is-good theme momentarily. First it might help to describe how Specright works. Company co-founder and CEO Matthew Wright puts it this way: “We hang the spec from the cloud and make it readily accessible to those who need access and are authorized to have it. It’s a way of making sure that whoever is doing business off that packaging spec has the most accurate data possible.”
