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Coca-Cola pours packaging into environmental efforts

The interest and significance of “environmentally friendly” packaging seems to continually ebb and flow.

Pw 10829 5 Nl Pi Jb Coke

Many companies tout environmental responsibility efforts, packaging that’s recyclable, and packs made from renewable resources.

In early October, The Coca-Cola Co., Atlanta, GA, issued a press release, 2004 Environmental Review, citing gains in water, packaging, and energy efficiency. The following insights from the report focus on packaging design, reuse, and solid waste reduction:

• Waste generation fell 12.22 grams per unit of product to 11.67 grams in 2004, a 4.5% reduction from the previous year.

• A new development called Ultra Glass Technology, is 14% more efficient in production, 20% lighter, and 50% stronger [presumably compared with its previous glass technology].

• Eco-design efforts are focusing on PET, the company’s largest consumer packaging material stream. Coca-Cola is working with industry and regulators to establish clearer “design-for-recycling” guidelines. The beverage giant’s press release says the company continues to make recycling of its PET containers easier through “recycling-friendly caps, labels, adhesives, and colors.”

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