The collector tins replace both plastic hinged boxes and foil-laminated paper boxes for environmental and other reasons. "Our lighters are not disposable, so we didn't want our packages to be either," says Jim Baldo, Zippo vice president of sales & marketing. "A focus group told us the tins could command a $3 or higher price premium, compared to the plastic box. We think Sucrets made a huge mistake in moving from a tin to the plastic container." One of Zippo's 320 different lighters fits into a paperboard platform inside the base of the tin. When the cover is closed, the tin slides into a protective paperboard sleeve. The company also has the license for the Harley-Davidson model for sales outside the U.S.; this tin was being introduced last month. "Our products won't change so we're trying to embellish the product through its packaging," Baldo says.
Zippo flicks from plastic to steel cases
Earlier this year, Zippo Mfg. Co., Bradford, PA, began shipping its famous lighters in two-piece metal tins from Independent Can Co. (Belcamp, MD).
Feb 28, 1995
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