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Column: Fairly or Unfairly, Unlocking Circularity Relies on Brands

CPGs bear an outsized responsibility for recycling due to their package design choices, the benefits that accrue to them alone via consumer perceptions of sustainability, and their unique connection with, messaging to, and influence over consumers.

Coming out of our inaugural Packaging Recycling Summit (PRS), the Packaging World team is departing Atlanta with wind in our sails. You might ask yourself, “Another sustainability conference?” Sure enough, there are plenty of remarkable events in the packaging and sustainability space. But we think PRS treads unexplored territory in packaging circularity and bridges several gaps.

In our magazine, we tailor our reporting to you, the CPG, by covering both upstream OEMs and materials suppliers and your customers downstream, including retailers and consumer trends impacting your brands. The CPG point of view is at our core, and anchors our perspective.

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