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Burberry Launches its First Refillable Perfume, Subtl Stackable and Refillable Cosmetics System, Respray Solutions Refillable Deodorant Solution

See a few examples of refillable packaging innovations by Burberry, Subtl, and Respray Solutions from ThePackHub’s Innovation Zone.

Burberry's new refillable perfume is a first for the company.
Burberry's new refillable perfume is a first for the company.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from startup and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

Burberry's new refillable perfume is a first for the company.Burberry's new refillable perfume is a first for the company.ThePackHubLuxury Fashion Brand Burberry Launches its First Refillable Perfume

British luxury fashion house Burberry has announced that it is launching its first refillable perfume. Called Burberry Goddess Eau de Parfum, the fragrance is housed in an elegant bottle with a gabardine-inspired gold label on the outer casing, referencing Burberry’s long-standing heritage, while the bottle is modernized with a gold medallion. The launch of Burberry Goddess is supported by a campaign featuring actress and new ambassador for Burberry Beauty, Emma Mackey. Burberry Goddess is available in a 30ml bottle, priced at £68, a 50ml bottle at £95, and a 100ml bottle at £130. The refill contains 150ml and is priced at £130. The range also features Burberry Goddess shower gel and body lotion. The fragrance is said to be a unique gourmand aromatic scent led by a powerful trio of distinct vanillas, which is then wrapped with notes of lavender essence from Provence and earthy notes of cocoa and ginger roots. 

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Annual Outlook Report: Sustainability
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