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Driscoll's Launches Paper Berry Packs in U.K., Unilever' Pot Noodle Trials Paper Pots, Bruichladdich New Bottle Includes 60% Recycled Content

See a few examples of sustainable packaging material adjustments by Driscoll's, Pot Noodle, and Bruichladdich from ThePackHub’s August Packaging Innovation Briefing Report.

Driscoll's sustainable packaging material.
Driscoll's is expanding availability of its paper-based berry packaging in the U.K.
ThePackHub

The packaging industry is experiencing a substantial shift in materials, primarily driven by objectives centered around sustainability. The replacement of plastic remains a priority for many brands and retailers, as they seek alternatives that may provide a smaller environmental footprint or at least be more favourably received by consumers focused on anti-plastic initiatives. This month, we tracked 21 new initiatives in this direction.

Learn more about ThePackHub's Innovation Zone here.

Driscoll's sustainable packaging material.Driscoll's is expanding availability of its paper-based berry packaging in the U.K.ThePackHubBerry Producer Driscoll's Launches Paper Packaging in U.K. Supermarkets

California-based Driscoll’s, who are a global market leader for fresh strawberries, blueberries, raspberries and blackberries, has announced that it has launched its branded paper pack offer into a major U.K. supermarket for the first time. Driscoll’s, who originally launched their paper pack in the U.K. in Whole foods in 2021, will now supply Asda stores across south-east England and also Booths’ stores, expanding its availability in the U.K. for consumers. It is also the first time Driscoll’s will feature British-grown berries in the paper pack. This expansion aims to help retailers and consumers reduce their reliance on plastic, offering consumers the chance to purchase berries in a paper pack format that they can recycle. With the change to FSC-certified paper instead of plastic, the amount of plastic in the packaging is reduced by 94%. The pack does feature a little plastic--a recyclable window. 

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