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Amazon Takes the Secondary Out of Some Packaging

E-Commerce giant aims to eliminate extra packaging to reduce waste.

Amazon is attempting to do away with some secondary packaging.
Amazon is attempting to do away with some secondary packaging.

Parents buying Christmas presents might want to heed Amazon’s latest sustainable overhaul of its e-commerce process, as millions and millions of packages are now arriving on doorsteps sans any extra packaging, according to a recent Wall Street Journal article.

The change represents the next frontier in secondary packaging, or a lack thereof, and one the e-commerce giant hopes will appeal to customers who are put off by the volume of Amazon-branded boxes they receive and discard every week.

The company in the past year revamped its logistics network, enabling faster and more efficient deliveries, according to the WSJ. Eliminating or reducing packaging has become increasingly important for the company to maintain its dominance, reduce costs and reach its goals related to its climate impact.

“The recognition by a number of senior leaders was just that this is becoming more and more important,” said Pat Lindner, Amazon’s first vice president of packaging and innovation. “There’s a significant need for our company to take the next step in innovation around packaging.”

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