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East London Liquor Company Refill Scheme, Coty Cradle-to-Cradle Certified Refillable Perfume, Teaology Refillable and Recyclable Cosmetics Jar

See a few examples of refillable and reusable packaging innovations from East London Liquor Company, Coty, and Teaology from ThePackHub’s December Packaging Innovation Briefing Report.

East London Liquor Company's Project Refill allows customers to refill empty 700ml bottles.
East London Liquor Company's Project Refill allows customers to refill empty 700ml bottles.
ThePackHub

The trend toward refillable and reusable packaging is gaining momentum as more companies explore ways to reduce their use of single-use, hard-to-recycle packaging. This growth is partly driven by the goal of the Plastic Pact to deliver reusable packaging by 2025. Many of these initiatives are coming from start-up and smaller brands, but multinational companies are also beginning to test the waters with small-scale trials and pilots. The dry food, household, and health and beauty sectors are currently the most active in this area.

Learn more about ThePackHub's Innovation Zone here.

East London Liquor Company's Project Refill allows customers to refill empty 700ml bottles.East London Liquor Company's Project Refill allows customers to refill empty 700ml bottles.ThePackHubEast London Liquor Company Introduces Refill Scheme for Spirits

The East London Liquor Company (ELLC) has announced the launch of Project Refill. For off-trade sales, the initiative allows customers to bring any empty 700ml bottle from home. They can then choose whether to fill it with East London gin, vodka or rum. The bottle will then be relabelled, and a fresh duty stamp will be added. The campaign has been launched to combat packaging waste and rising costs by selling its gin, vodka and rum in an additional 10-liter HDPE (high-density polyethylene) jerry format. On-trade accounts can now order ELLC spirits in the curbside recyclable format so that existing bottles can be refilled for the back bar and speed rails. The CO2 emissions linked to the production of the primary packaging are reportedly reduced by 88% when using the 10-liter HDPE refills versus glass bottles.

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