Chobani’s new product innovations—oatmilk, cold brew coffee, and coffee creamers—already come in paper-based packaging that is recyclable. After two years of development, the brand moved its oat yogurt into a paper-based cup. But the company says it won’t stop there—it will continue exploring more sustainable packaging across its portfolio that will use less plastic and more paper.
“We all have a role to play in protecting our planet,” says Chobani Founder and CEO Hamdi Ulukaya. “People have been asking for a paper cup, and we welcome this challenge to start reducing our plastic use, and to spark a conversation about how we can drive change together.”
Chobani’s paper cup is 80% paperboard, made from responsibly sourced and renewable materials. The cup has a thin plastic lining to maintain the quality of the product.
“While this paper cup is a step in the right direction, it’s just the beginning,” says Ulukaya.
|In a media quiet period, Chobani didn’t field further questions about this paper pack. Click the preceding link for more information about the company going public.|
The cup will be made of recyclable materials, but Chobani executives are realistic about the complexities of American’s recycling system, which is fragmented across more than 10,000 municipal-run recycling centers, each with unique rules.
Innovative packaging often challenges the current recycling capabilities across the U.S. As part of its work in bringing this cup to market, the brand says it will continue collaborating with partners, including the Sustainable Packaging Coalition, and policymakers to advocate for improvements that expand the recycling infrastructure in this country.
Fans started finding Chobani’s paper cup in the yogurt aisle at the end of 2021, beginning with single-serve Chobani Oat Blend.