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Blueland Adds to Plastic-Free Laundry Products Lineup

Further advancing its plastic-free packaging mission, non-toxic household cleaning products company Blueland introduces a laundry booster powder packed in a compostable pouch, with a reusable steel tin for storage.

Consumers can use Blueland’s reusable steel Forever Tins to store their laundry tablets and laundry booster powder.
Consumers can use Blueland’s reusable steel Forever Tins to store their laundry tablets and laundry booster powder.

Called by eco-friendly, sustainable e-commerce household cleaning brand Blueland the “must-have laundry companion for everyone looking to eliminate single-use plastic from their laundry routine,” the company’s new Oxi Laundry Booster and Dryer Balls duo employs packaging that is recyclable, compostable, or both. And, when paired with its reusable Forever Tin, its laundry booster powder ticks all the eco-friendly boxes.


Read article   Read related article on Blueland's household cleaning products in reusable Forever Bottles.


The new products, launched in mid-August 2021, expands on Blueland’s Laundry Starter Set, which comprises 40 laundry tablets, packaged in a compostable pouch, along with one steel Forever Tin that can be used to store the “naked” tablets, protecting them from moisture and humidity. Following receipt of the first Starter Set, refills are available in the pouch.

Unlike many better-for-you and better-for-the-planet brands, Blueland was created to address household cleaning product packaging first, with its eco-friendly, clean-ingredient products formulated to support that mission—versus product first, packaging often an afterthought.

Laundry product refills, in powdered and tablet form, are sent to e-commerce consumers in compostable paper pouches.Laundry product refills, in powdered and tablet form, are sent to e-commerce consumers in compostable paper pouches.Explains founder and CEO Sarah Paiji Yoo,  “My journey to use single-use plastic began when I became a new mom. I was horrified to learn that all the plastic I was throwing away was contaminating our water supply and generating hundreds of microplastics in the water and food I was feeding my baby. I wanted to do my part to help, but it was impossible to find household products like window cleaner, lotion, and toothpaste that didn’t come packaged in plastic. From there, Blueland was born.”

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