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Kraft Heinz Ketchup Packaging Adopts New Dispensing Valve Tech

Iconic Heinz Ketchup recently received a valve closure makeover. An award-winning valve system, the recyclable SimpliCycle from Aptar Food and Beverage, will be found in several Kraft Heinz brands by the end of the year.

Heinz Ketchup 3

As the third-largest food and beverage company in North America, and the fifth largest in the world with eight $1 billion dollar-plus brands, Kraft Heinz is aware of its huge reach and environmental impact of its packaging waste. To address this industry-wide challenge, the company says it is committed to taking steps to reduce its packaging impacts. According to project leads, this new Heinz Ketchup closure project is an important one of those steps.

“We are proud of our collaboration with Aptar on the utilization of the SimpliCycle valve as it helps further advance our goal of full package recyclability by 2025,” says Chris Max, research lead of packaging sustainability for Kraft Heinz. 3D rendering of valve outside of closure3D rendering of valve outside of closure

In addition, other Kraft Heinz brands including Heinz Mustard, Heinz Mashups, and Heinz BBQ Sauce, will have been converted to the SimpliCycle valve by the end of the year as well. Testing was coordinated and administered by both companies to ensure the consumer experience was equally matched in the conversion.

Adds Jordan Kinsler, Manager – Packaging Engineering at the Kraft Heinz Company, who was also on the project, “This is a replacement technology for our existing silicone valve technology used in our ketchup and condiments dispensing closures. The existing valve can be detrimental to the olefin recycle stream. The TPE valve can be readily recycled in widely acceptable markets.”

When asked about any potential challenges in affixing/adhering the cap to the bottle, project managers say that the valve is held in place with a retention ring snapped into the closure. The same ring is used for both valve substrates.


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